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‘BE KIND TOGETHER!’ That’s right – Denman is teaming up with the exciting new movie, My Little Pony: A New Generation only on Netflix September 24, to bring you this amazing Instagram competition! Why? Because we’re kind and ‘KIND IS THE NEW COOL’ 😊

Launching September 24 only on Netflix, this movie is set to be massive with big-name stars such as Vanessa Hudgens as the lead character, Sunny! If you haven’t already seen the trailer, check it out here:

So…here’s the deal! This movie is all about ‘BIG DREAMS’ so let us share a bit more about this big dream prize <3 Fancy winning £1000 (or currency equivalent), Denman hair kit PLUS an exclusive My Little Pony toy?? All you need to do is enter our #DenmanXMyLittlePony Instagram competition: 

  • Create a My Little Pony inspired hairstyle using a Denman hairbrush and upload your video or photo to Instagram
  • Use #DenmanXMyLittlePony
  • Bonus entry: share your video on TikTok (please note – only images and videos posted on Instagram will be counted as an entry)

My Little Pony: A New Generation

Let’s set the scene - The unimaginable has happened...Equestria has lost its magic! Earth Ponies, Unicorns, and Pegasi are no longer friends and now live separated by species. But idealistic Earth Pony Sunny (Vanessa Hudgens) is determined to find a way to bring enchantment and unity back to their world. Teaming up with open-hearted Unicorn Izzy (Kimiko Glenn), the pair travel to faraway lands where they encounter the likes of charismatic and brave Pegasi Pipp (Sofia Carson) and Zipp (Liza Koshy) and the ever-responsible fellow Earth Pony Hitch (James Marsden). Their mission is full of misadventures, but these new best friends each possess their own unique and special gifts that may be just what this ponyverse needs to restore magic and prove that even little ponies can make a big difference #PONYPOWER.

Here at Denman HQ, we like to ‘BELIEVE’ that the only hairbrushes the My Little Pony characters would use are Denman brushes – that’s not so hard to believe, right? We all need a Denman in our lives 😊 So we’ve put together a fun style guide on which Denman brush would suit each character based on hair style and personality!


My Little Pony - Sunny - Denman D90L Tangle Tamer Ultra Rainbow


Sunny Starscout

As an idealist, optimist, and dreamer; we have got the perfect hairbrush for Sunny! She’s always looking for ‘FRESH ADVENTURES’, so the Denman D90L Tangle Tamer Ultra Rainbow brush will definitely allow Sunny to chase rainbows while keeping those tough tangles at bay 😊 With dual-length detangling bristles, the D90L is also great for tackling hair extensions and wigs!

 My Little Pony - Izzy - Denman D90 Tangle Tamer Ultra Mini

Izzy Moonbow

Adorable unicorn, Izzy, wants to make every pony happy with her caring, energetic, and creative nature. At Denman, we believe that happiness can be found from creating hair brilliance 😊 Our D90 Tangle Tamer Ultra Mini is the perfect compact detangler for Izzy when she’s travelling to faraway lands with bestie, Sunny. The D90 is 100% ‘SMALL BUT FIERCE!’ No more tough knots and tangles for Izzy!

My Little Pony - Pipp - Denman Power Paddle

Princess Pipp Petals

As a royal popstar Pegasus pony, Pipp treats the world as her stage. Joyful, exuberant, and glamorous; Pipp needs a top-notch Denman hairbrush to keep up with her ambitious side! The D38 Power Paddle White with Rose Gold Crown exudes every inch of royal glamour and can do it all - detangle, style, smooth and curl definition 😊 The Power Paddle will certainly ‘MAKE A DIFFERENCE’ to your hair!

My Little Pony - Zipp - Denman D93M Tangle Tamer Gentle

Princess Zipp Storm

Zipp is the complete opposite to her twin, Pipp. She is a royal rebel and in truth, the super cool one! Independent, fearless, and loyal; Zipp always remains true to herself. With short, fine hair, Zipp would find the Denman D93M Tangle Tamer Gentle suits her perfectly. Great for fragile hair and sensitive scalps, the gentle, flexible bristles simply glide through tangles with ease. ‘FOLLOW YOUR HEART’ and choose the best D93M colour for you!

My Little Pony - Hitch - Denman D6 Be Bop Handy Detangler

Hitch Trailblazer

Hitch is the town Sheriff whose aim is to keep every pony safe. He’s got a brave, but caring and nurturing side so the Denman D6 Be Bop Handy Detangler would be the perfect match for Hitch. With extra-gentle and flexible pins, the D6 works wonders as a scalp massager! ‘BE KIND’ to your scalp by gently stimulating the follicles to encourage hair growth and healthy hair. Not only that, but the D6 is an amazing wet hair detangler AND great for wet product distribution 😊


Enter the #DenmanXMyLittlePony Instagram competition now! We can’t wait to see all your creative hairstyles - let’s have some ‘FUN TIMES TOGETHER!’ …And don’t forget to tune into Netflix on September 24th to watch the My Little Pony: A New Generation premiere <3


© 2021 Hasbro. All Rights Reserved. Netflix Subscription Required.



Terms and Conditions

By taking part our #DenmanXMyLittlePony Instagram Competition, you accept and agree to these terms and conditions. If you do not agree with any of the terms and conditions stated, then you should not take part. It is your responsibility to ensure that you review the current terms and conditions before entering. We, Denman Brush, recommend that you save a copy of the terms and conditions for future reference during the competition.


The Competition will commence, and end of the dates and times as set out on

The initial entry may be submitted from 17th September 2021 and end on 8th October 2021 at 11.59pm (BST) All competition entries received after this closing date will be automatically disqualified.


Entry Requirements

Entry into the Competition is free of charge. No purchase is necessary.

The Competition is open globally to residents aged 13 and over. If you are under the age of 13, you must obtain prior written parental or guardian consent to enter and claim any prize. We may ask the winner to provide proof of age and eligibility. In entering the Competition, you confirm that you are eligible to do so and eligible to claim any prize you may win.

This Competition is open to both non hairstylists, amateur and professional hairstylists as long as their participation in this Competition does not result in a conflict of interest with any pre‐existing third-party agreements. Employees of Denman International Ltd, their close relatives and anyone otherwise connected with the organisation or judging of the competition cannot enter the competition.

To participate, you must have a public Instagram account (and follow @denmanbrush) and have a valid email account to take part in the competition.

Post your own “My Little Pony Hairstyle” image or video on your own Instagram channel including @denmanbrush, @mylittlepony and #DenmanXMyLittlePony

There are no guidelines for the competition we just want to see your creativity!

Feel free to post on TikTok (Please note – only images and videos posted on Instagram will be counted as an entry).


Judging of competition

Denman HQ will announce the winner of the #DenmanXMyLittlePony Instagram Competition on 12th October 2021.

The decision of the judges will be final, and no correspondence will be entered into.

Denman Brush will use reasonable efforts to notify the winner by DM on Instagram, via email or through any other social channel within 7 days of the closing date of the final challenge. If the winner does not respond to such notification within 7 days of notification, Denman brush reserves the right to disqualify the entrant and pick a replacement winner and may repeat this process as often as necessary.



Winner will receive:

  • £1,000 cash prize (or currency equivalent)
  • Exclusive My Little Pony Toy
  • A Denman Brush Kit

There will be 9 runner-up prizes who will receive:

  • Exclusive My Little Pony Toy
  • Denman Brush

The prizes are as stated, they are not transferable and there are no alternative prizes. Denman Brush reserves the right to substitute the prizes for other prizes of like value in the event that any element of the prizes or the entirety of the prizes is unavailable for any reason beyond the reasonable control of Denman Brush. The winner shall be personally responsible for any personal or incidental expenses and any VAT, national and/or local tax liabilities incurred in claiming or using the prizes. Cash prize will be paid by bank transfer and will be the currency equivalent



By taking part in the challenge, entrants agree to participate in publicity at Denman Brush’s request if they are a winner. Entrants agree that Denman Brush (or any third party nominated by Denman Brush) may, in its sole discretion to use their name, image, any relevant video footage of them and comments relating to the Prize and their experience for future promotional, marketing and publicity purposes in any media worldwide, without notice and without any fee being paid.

If you wish to contact Denman Brush in the relation to the challenge, please email us at


Conduct of Entrants

Entrants of this Competition must behave in a way that is decent, moral, and professional. If an entrant engages in any conduct or activity that Denman Brush reasonably believes could bring the Competition or Denman Brush into disrepute, whether through their entry/entries, on social media or in person, or if an entrant submits an entry which contains any third-party intellectual property without prior informed consent from the rights holder, or which contain any abusive, inappropriate, offensive or obscene language or imagery, that entrant may be disqualified. Where an entrant is disqualified, Denman Brush may select an alternative finalist.



Entries will only be accepted through the entry processes and platforms.

Incomplete, illegal, misdirected or late entries will not be accepted. Proof of sending or complying with the entry requirements will not be accepted as proof of receipt or entry. Denman Brush is not responsible for entries lost, damaged or delayed due to technical or connectivity or other problems.

This competition is in no way sponsored, endorsed or administered by, or associated with Hasbro Inc., and Instagram, TikTok or any other Social Network.

Denman Brush will have the right, at its sole discretion and at any time, to change or modify these terms and conditions, such change shall be effective immediately upon posting to this webpage.

Denman Brush also reserves the right to cancel the competition if circumstances arise outside of its control.

Entrants understand that the Denman Brush is not responsible for the actions of Instagram, TikTok or any individuals that may comment on the entry.  Entrants use Instagram and TikTok at their own risk.

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