Started by an innovator more than 80 years ago, the iconic Denman brand remains a leading light in haircare today. During a trip to New York, a young entrepreneur from Northern Ireland, John Denman Dean, was introduced to a new revolutionary product, Nylon. He returned home with a cabin full of this new material and soon after the war found a use for it in hairbrushes. By the 1950’s the reputation of this innovative new brush began to grow. 

It was Vidal Sassoon’s 60’s hairdressing revolution however, that truly established Denman as the must-have hairbrush. The Denman D4 Original Styler was the perfect tool to create the highly technical Sassoon haircuts like the iconic asymmetric Mary Quant bob. 

And so, the era of the superstar hairdresser was born. Celebrity hairdressers over the decades may all have had their own unique style, but they also all had a Denman hairbrush. And today this remains true, internationally recognized hair artists still use Denman tools to create their innovative and inspiring collections.

Denman was bought by the Rainey family in 1972 and a crucial part of their business plan was to continue the brand’s close partnership with the creative hairdresser. Working with influential hairdressers from around the world, Denman developed a vast array of different tools and brushes that make up the Denman range today. Still family owned and still based in Bangor Northern Ireland, Denman continues this collaboration with the hair professional. Commitment to investment and development has also been nationally recognized with both Maxwell Rainey OBE and Dr. John Rainey MBE receiving honors from the Queen.

A truly global brand, Denman is sold in over sixty countries worldwide – helping to deliver everyone’s individual hair goals. The company’s commitment to continually developing new products and supporting creativity ensures that Denman is still the must-have hairbrush.

Our professional, high quality Denman haircare products are constantly being used behind-the-scenes on famous TV and film sets. Top hair stylists across the globe, not only use Denman tools to create iconic hairstyles on their day-to-day clients but also on leading actors and actresses for popular shows such as Bridgerton.

Following the phenomenal viral status of the D3 on TikTok, curl definition tutorials using our Denman Original Stylers have taken the web by storm. In 2021, our Denman Social Star TikTok competition was launched to find the next big inspirational and creative influencer. For all the latest news, hair tutorials and creativity, please visit our DenmanBrush social channels on TikTok, Instagram, YouTube and Facebook.

We are a multi-award winning haircare company, with products such as the D38 Power Paddle securing the Pure Beauty Global Award 2020, the iconic D3 Original Styler the InStyle Best Beauty Buys Award 2021, the D4 Original Styler the Women's Health Healthy Hair Award 2021 and most recently shortlisting the D90L Bee Tangle Tamer Ultra for the ASOS Beauty Awards 2022.